To guage the business strategies that Aarong follows to stablish its mission, vision, goals and values. Yet another objective is to understand the customer gratification indicators and its end result.
From the beginning, Aarong is a fair trade Group devoted to convey about beneficial changes from the lives of disadvantaged artisans and underprivileged rural Females by reviving and selling their expertise and craft.
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Prospect of Aarong along with this retail sector has significant impact on artisans‟ livelihood as well as influence on enhancing Way of living of urban middle, higher middle and higher money shoppers. . The report will cover the subsequent wide places:
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Aarong costs its merchandise or companies increased than its Levels of competition to produce a perceived price. Individuals surprise why a selected firm will be able to promote its solution For additional or why its fellow people are ready to shell out far more for the merchandise.
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Ultimately, it may well think that the upper-priced goods and services is value far more. Aarong deliver highest quality product or service with exclusive features comparatively high value than its strategic teams.
Aarong’s rising existence outside the house Bangladesh – by means of fair-trade networks in Europe as well as a retail franchise in London – proceeds to broaden the market for Bangladeshi craft globally.
This decreases both equally the strength of suppliers along with the attractiveness of the market. Aarong may perhaps experience modaret threats but because of its differentiated sector strategy and quality of item consumer usually are not willing to change to alternate options.
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Aarong has lots of stores Review to its strategic group with regard to value, features, spot and in addition the customer satisfactions. hence Deshi-Dosh, Rang and Jattra tend to be the strategic team of Aarong according to the current market situation and also business enterprise methods.
It has been Doing the job in direction of BRAC‟s mission of poverty alleviation by way of financial growth and human potential constructing, with a selected deal with the empowerment of women.